Fundamentals of Business (NWTC)
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This text explores the business environment; global business; ethics and social responsibility; types of business ownership; entrepreneurship; role of management: operations management; human resources; marketing; managing financial resources and legal issues impacting business.
Front Matter
1: The Foundations of Business
2: Ethics and Social Responsibility
3: Economics and Business
4: Forms of Business Ownership
5: Entrepreneurship - Starting a Business
6: Management and Leadership
7: Structuring Organizations
8: Managing Human Resources
9: Operations Management
10: Marketing - Providing Value to Customers
11: Accounting and Financial Information
Back Matter