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16.14: Introduction to Dimensions of Cultural Difference

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    47835
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    What you’ll learn to do: explain the dimensions of cultural difference and their effect on global business

    Very few managers assume today that because something works in one country, it should work all over the world. Managers are becoming very aware of the effect that culture has on the workforce and on consumer buying patterns. This section examines the work of Geert Hofstede, a Dutch management researcher, who conducted a multiyear, multicountry study to identify ways to describe differences in national cultures and how they affect business.

    Contributors and Attributions

    CC licensed content, Original
    • Introduction to Dimensions of Cultural Difference . Authored by: John and Lynn Bruton. Published by Lumen Learning. License: CC BY: Attribution

    This page titled 16.14: Introduction to Dimensions of Cultural Difference is shared under a CC BY 4.0 license and was authored, remixed, and/or curated by Lumen Learning via source content that was edited to the style and standards of the LibreTexts platform; a detailed edit history is available upon request.