29: Module 14- Marketing Mix Last updated Mar 16, 2021 Save as PDF 28.24.12: Reading- Branding 29.1: Why It Matters- Marketing Mix Page ID45317 ( \newcommand{\kernel}{\mathrm{null}\,}\) 29.1: Why It Matters- Marketing Mix29.2: Introduction to Product29.3: Consumer Product Categories29.4: Elements and Benefits of Branding29.5: Common Branding Strategies29.6: Stages of the Product Life Cycle29.7: Marketing through the Product Cycle29.8: The New-Product Development Process29.9: Introduction to Promotion29.10: Integrated Marketing Communication (IMC) Definition29.11: Common Marketing Communication Methods29.12: Using IMC to Support Marketing Strategies29.13: Introduction to Place29.14: Channels of Distribution29.15: Channel Partners29.16: The Role of Wholesale Intermediaries29.17: Retailers that Distribute Products29.18: Supply Chains and Distribution Channels29.19: Introduction to Price29.20: Customer Value and Price29.21: Pricing Objectives29.22: Cost-Plus Pricing Method29.23: Discounting Strategies29.24: Putting It Together- Marketing Mix29.25: Discussion- Marketing Mix29.26: Discussion- The Four Ps of the Competition29.27: Assignment- The Four Ps of Gourmet Dog Treats29.28: Assignment- I Can See the Four Ps of Marketing