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15.7: Introduction to the Customer Evaluation Process

  • Page ID
    45272
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    What you’ll learn to do: explain the key components of the customer evaluation process

    Customers are constantly deciding what to buy and where to buy it. In order to retain customers, businesses must ensure their customers are satisfied. What does it mean to have a satisfied customer? How can a business retain customers in our ever-changing market place? In this section, we’ll examine the key components of the customer evaluation process.

    Contributors and Attributions

    CC licensed content, Original
    • Introduction to the Customer Evaluation Process. Authored by: Wade Hyde. Provided by: Lumen Learning. License: CC BY: Attribution

    15.7: Introduction to the Customer Evaluation Process is shared under a CC BY 4.0 license and was authored, remixed, and/or curated by LibreTexts.

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