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14.9: Discussion- Integrated Marketing Communications and Promotions

  • Page ID
    45265
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    Part 1

    Your task is to write a short paragraph (no more than 300 words) discussing the positives and negatives of just one (1) of the following communications methods: It is important that you support both sides of your argument. Be sure and give existing examples when appropriate.

    • In-Store Promotions
    • Sales Promotions
    • Direct Marketing
    • Online Media
    • Social Media

    Part 2

    For each discussion forum, students need to create an initial post, then look over the discussion posts of your other classmates and give at least two (2) thoughtful responses to two (2) different classmates (one per classmate), totaling a minimum of three (3) posts for forum, including your initial post.

    You need to write more than just a few words like: “I agree” or “Sounds good” or “Well said.” You must write several sentences that are thoughtful and suitable for a proper discussion. It is also fitting to ask questions or politely challenge your classmates if you like. When in doubt, just remember: this is a “discussion,” not a series of opinion blogs.

    Grading Rubric

    Your participation in this discussion will be graded using the following rubric. Please review and keep it in mind as you prepare your assignment.

    Grading Rubric
    Criteria Not Evident Developing Exemplary Points
    Submit initial response 0 pts
    No response
    2 pts
    Response does not fully address the prompt
    5 pts
    Response thoughtfully addresses the prompt and invites response from peers.
    5 pts
    Respond to at least two peers 0 pts
    No response to peers
    2 pts
    Responded to only one peer
    5 pts
    Responded to at least two peers
    5 pts
    Total: 10 pts

    Contributors and Attributions

    CC licensed content, Original
    • Discussion: Integrated Marketing Communications and Promotions. Provided by: Lumen Learning. License: CC BY: Attribution
    • Revision and adaptation. Authored by: Jameson Gurley. Provided by: Lumen Learning. License: CC BY: Attribution

    14.9: Discussion- Integrated Marketing Communications and Promotions is shared under a CC BY 4.0 license and was authored, remixed, and/or curated by LibreTexts.