Skip to main content
Business LibreTexts

14.7: Other Media Elements

  • Page ID
    45263
  • \( \newcommand{\vecs}[1]{\overset { \scriptstyle \rightharpoonup} {\mathbf{#1}} } \) \( \newcommand{\vecd}[1]{\overset{-\!-\!\rightharpoonup}{\vphantom{a}\smash {#1}}} \)\(\newcommand{\id}{\mathrm{id}}\) \( \newcommand{\Span}{\mathrm{span}}\) \( \newcommand{\kernel}{\mathrm{null}\,}\) \( \newcommand{\range}{\mathrm{range}\,}\) \( \newcommand{\RealPart}{\mathrm{Re}}\) \( \newcommand{\ImaginaryPart}{\mathrm{Im}}\) \( \newcommand{\Argument}{\mathrm{Arg}}\) \( \newcommand{\norm}[1]{\| #1 \|}\) \( \newcommand{\inner}[2]{\langle #1, #2 \rangle}\) \( \newcommand{\Span}{\mathrm{span}}\) \(\newcommand{\id}{\mathrm{id}}\) \( \newcommand{\Span}{\mathrm{span}}\) \( \newcommand{\kernel}{\mathrm{null}\,}\) \( \newcommand{\range}{\mathrm{range}\,}\) \( \newcommand{\RealPart}{\mathrm{Re}}\) \( \newcommand{\ImaginaryPart}{\mathrm{Im}}\) \( \newcommand{\Argument}{\mathrm{Arg}}\) \( \newcommand{\norm}[1]{\| #1 \|}\) \( \newcommand{\inner}[2]{\langle #1, #2 \rangle}\) \( \newcommand{\Span}{\mathrm{span}}\)

    Learning Objectives

    • Evaluate use cases for other miscellaneous media elements

    In Types of Sales Promotions in Retail, Direct Marketing Tactics in Retail and Social Media and the IMC Mix you may have read about a number of promotional tools and how marketers might use them as part of Integrated Marketing Communication (IMC). However, you should not infer that these are the best or the only tools that should be considered in any campaign you develop. Instead, the examples we’ve shared are illustrative of how traditional and new media can be leveraged outside and inside the store to help communicate firm, brand and product messages with consumers.

    Again, you will want to select the best channels for your campaign, given your budget, your strategy and the competitive environment.

    Contributors and Attributions

    CC licensed content, Original
    • Other Media Elements. Authored by: Patrick Williams. Provided by: Lumen Learning. License: CC BY: Attribution

    14.7: Other Media Elements is shared under a CC BY 4.0 license and was authored, remixed, and/or curated by LibreTexts.

    • Was this article helpful?