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12.2: Introduction to Product Pricing Methods

  • Page ID
    45212
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    What you’ll learn to do: Use various pricing methods to determine product pricing

    We’ll go into a bit more depth on the math of a cost-oriented approach to retail pricing. First, we will learn more about the three components of retail pricing math: cost, markup percentage, and retail price. Additional components will then need to be considered in order to perform a break-even analysis, and we will explore the concepts of gross margin dollars and gross margin percent. Then we will break away from cost-oriented pricing methods and examine retail pricing based on competition and demand.

    Contributors and Attributions

    CC licensed content, Original
    • Introduction to Product Pricing Methods. Authored by: Bob Danielson. Provided by: Lumen Learning. License: CC BY: Attribution

    12.2: Introduction to Product Pricing Methods is shared under a CC BY 4.0 license and was authored, remixed, and/or curated by LibreTexts.

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