# 12.2: Introduction to Product Pricing Methods

- Page ID
- 45212

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## What you’ll learn to do: Use various pricing methods to determine product pricing

We’ll go into a bit more depth on the math of a cost-oriented approach to retail pricing. First, we will learn more about the three components of retail pricing math: cost, markup percentage, and retail price. Additional components will then need to be considered in order to perform a break-even analysis, and we will explore the concepts of gross margin dollars and gross margin percent. Then we will break away from cost-oriented pricing methods and examine retail pricing based on competition and demand.

## Contributors and Attributions

CC licensed content, Original

- Introduction to Product Pricing Methods.
**Authored by**: Bob Danielson.**Provided by**: Lumen Learning.**License**:*CC BY: Attribution*