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5.9: Assignment- Customer Behavior and Strategic Planning

  • Page ID
    45082
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    Over the past few quarters, your store has been getting less and less traffic, which has in turn reduced sales. You’re beginning to be concerned that the marketing for your store has started alienating customers (or that a local competitor is doing a better job reaching your customers). However, you know that it will take a lot of time and research to discover the cause of this loss of traffic.

    You have a one-on-one meeting with your supervisor in a few weeks, and you think if you make a good enough presentation, you can get the go ahead for this lengthy research project.

    Assignment

    Your task is to develop a presentation discussing the impact demographics, psychographics, geographic, and behavioristics have on customer behavior, as well as the influence your target customer’s behavior has on a sustainable competitive market strategy. Display who your target customer is, why, and how you know. The whole idea is to “show what you know.”

    You must present a PowerPoint presentation to your boss outlining your plans for customer research and new marketing development ideas. Your PowerPoint presentation should have a minimum of 10 slides: a title page, content slides, and a conclusion. You will present to the class for 15 minutes.

    Grading Rubric

    This assignment is worth a total of 50 points.

    Grading Rubric
    Criteria Not Evident Developing Exemplary Points
    Submit your slide deck 0 pts
    No slide deck submitted
    2 pts
    Slide deck does not have at least 4 slides
    5 pts
    Slide deck has at least 4 slides focused on a central theme
    5 pts
    Present within the allotted time 0 pts
    No presentation completed
    2 pts
    Presentation is either one minute under or over 15 minutes
    5 pts
    Presentation is within one minute of the required 15-minute length
    5 pts
    Speak with appropriate volume, speed, and clarity 0 pts
    No presentation completed
    5 pts
    Presentation cannot be heard, is too fast or too slow, or cannot be understood
    10 pts
    Presentation is spoken at an adequate volume, speed, and clarity
    10 pts
    Present your slides effectively 0 pts
    No presentation completed
    5 pts
    Presentation is disjointed, unprofessional, or too reliant on slide deck text
    10 pts
    Presentation is professional and feels cohesive
    10 pts
    Discuss the impact demographics, psychographics, geographic, and behavioristics have on customer behavior 0 pts
    Presentation does not cover this topic
    5 pts
    Presentation covers the topic, but does not connect it with a sustainable competitive market strategy
    10 pts
    Presentation covers the topic, and connects it with a sustainable competitive market strategy
    10 pts
    Discuss the impact demographics, psychographics, geographic, and behavioristics have on customer behavior 0 pts
    Presentation does not cover this topic
    5 pts
    Presentation covers the topic, but does not connect it with customer behavior
    10 pts
    Presentation covers the topic, and connects it with customer behavior
    10 pts
    Total: 50 pts

    Contributors and Attributions

    CC licensed content, Original
    • Assignment: Customer Behavior and Strategic Planning. Provided by: Lumen Learning. License: CC BY: Attribution
    • Revision and adaptation. Authored by: Jameson Gurley. Provided by: Lumen Learning. License: CC BY: Attribution

    5.9: Assignment- Customer Behavior and Strategic Planning is shared under a CC BY 4.0 license and was authored, remixed, and/or curated by LibreTexts.

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