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4.20: Introduction to Models of the Buying Process

  • Page ID
    45049
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    What you’ll learn to do: Identify the various models of buying processes

    In the sections titled Consumer Decision-Making Process and The Steps of the Buying Process, we introduced processes or steps consumers engage in as they prepare to make a purchase. In particular, we described three models: AIDA, path-to-purchase, and the consumer buying process.

    We also identified the specific steps:

    1. Recognition of an Issue or Need
    2. Information Gathering
    3. Evaluation of Options or Alternatives
    4. Selection
    5. Purchase
    6. After-Purchase Evaluation

    In the coming sections, we’ll go a bit deeper to describe three ways to evaluate consumers’ buying decisions. That is, is their motivation explained by: largely quantitative economic models, largely qualitative psychological models or a blend of the two, consumer behavior models?

    Contributors and Attributions

    CC licensed content, Original
    • Introduction to Models of the Buying Process. Authored by: Patrick Williams. Provided by: Lumen Learning. License: CC BY: Attribution

    4.20: Introduction to Models of the Buying Process is shared under a CC BY 4.0 license and was authored, remixed, and/or curated by LibreTexts.

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