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3.18: Introduction to Electronic Retailing

  • Page ID
    45033
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    What you’ll learn to do: Discuss the rise of electronic retailing through the internet

    As we begin, it’s necessary to distinguish between electronic retailing (e-tailing) and broader e-commerce. While closely related and sometimes used synonymously, e-tailing is actually a subset of e-commerce. That is, e-commerce refers to any exchange of goods on-line, while e-tailing refers specifically to retailing online. This, of course, doesn’t minimize e-tailing, as it’s an important element of overall retail activity and a critical channel for producers, retailers, and consumers.

    Contributors and Attributions

    CC licensed content, Original
    • Introduction to Electronic Retailing. Authored by: Patrick Williams. Provided by: Lumen Learning. License: CC BY: Attribution

    3.18: Introduction to Electronic Retailing is shared under a CC BY 4.0 license and was authored, remixed, and/or curated by LibreTexts.

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