Table of Contents Last updated Save as PDF Page ID48884 Table of Contents1: Course Contents1.1: About This Course1.2: Course Contents at a Glance1.3: Learning Outcomes2: Faculty Resources2.1: Faculty Resources Overview2.2: PDF2.3: PowerPoints2.4: Assignments2.5: Question Banks2.6: I Need Help3: Module 1: Introduction to Retailing3.1: Why It Matters: Introduction to Retailing3.2: Introduction to Retailing3.3: Retailing3.4: Supply Chains3.5: Challenges in Retailing3.6: Introduction to the Evolution of Retail3.7: Historical Changes in Retail3.8: Information Systems in Retail3.9: Adaptation in Retail3.10: Introduction to Careers in Retail3.11: Key Roles in a Retail Business3.12: Why Working Retail Is Tough3.13: Retail Management Requirements3.14: Skills of a Retail Manager3.15: Introduction to Strategic Planning in Retail Management3.16: Microenvironment vs. Macroenvironment3.17: Strategic Planning in Retail3.18: The Retail Mix3.19: The Retailing Concept3.20: Putting It Together: Introduction to Retailing3.21: Discussion: Introduction to Retailing4: Module 2: Retail Environment Analysis4.1: Why It Matters: Retail Environmental Analysis4.10: Assortment Levels and Types of Retailers4.11: Adapting to the Current Landscape4.12: Types of Service Retailers4.13: Introduction to Store-Based Strategy Mixes4.14: Wheel of Retailing4.15: Scrambled Merchandising4.16: Evolving Through Mergers, Diversification, and Downsizing4.17: Introduction to Competitive Analysis4.18: Obtaining Information on Competition4.19: NAICS Codes and Direct Competitors4.2: Introduction to Retailer Classification4.20: Putting It Together: Retail Environment Analysis4.21: Assignment: Retail Environment Analysis4.3: Structural Organization of Retailers4.4: Advantages and Disadvantages of Retailer Types4.5: Introduction to Food Retailers4.6: Changes in Food Retailing4.7: Variety and Assortment of Goods in Food Retail4.8: Current Trends in Food Retail4.9: Introduction to Service and Merchandise Retailers5: Module 3: Multi-Channel Retailing5.1: Why It Matters: Multi-Channel Retailing5.10: Role of the Web to Retailers5.11: Advantages and Disadvantages of Electronic Retailing5.12: Mobile Apps and Customer Interaction5.13: Introduction to Challenges of Multichannel Retailers5.14: Multi-channel Factors to Consider5.15: Customer Impressions and the Seamless Experience5.16: Data to Support the Multichannel Shopping Experience5.17: Putting It Together: Multi-Channel Retailing5.18: Discussion: Multi-Channel Retailing5.2: Introduction to Single Channel, Multi-Channel, and Omni-Channel Retailing5.3: Describing Retailers and Channels5.4: Single Channel, Multi-Channel, and Omni-Channel Retailing5.5: Key Differences Between Single Channel, Multi-Channel, and Omni-Channel Retailing5.6: Introduction to Non-Store Retail Channels5.7: Retailers and Non-store Channel Types5.8: Comparison of Store, Catalog, and Internet Channels5.9: Introduction to Electronic Retailing6: Module 4: Identifying and Understanding Customer Behavior6.1: Why It Matters: Identifying and Understanding Customer Behavior6.10: Habitual Decision-Making6.11: Introduction to Understanding Customers6.12: Target Markets6.13: Meeting the Needs of Specific Groups6.14: Introduction to Describing Customers6.15: Demographic Measurements6.16: Consumer Lifestyle Factors6.17: Motivation, Attitude, and Buying Choices6.18: Introduction to Target Market Planning6.19: Brand Community6.2: Introduction to the Customer Decision-Making Process6.20: Differentiated, Mass, and Concentrated Marketing Strategies6.21: Predicting a Retail Strategy Mix6.22: Putting It Together: Identifying and Understanding Customer Behavior6.3: Steps of the Buying Process6.4: Conflicting Needs of Customers6.5: Information Used in Buying Decisions6.6: Multi-attribute Model6.7: Introduction to Models of the Buying Process6.8: Increasing Sales with Extended Problem Solving6.9: Increasing Sales with Limited Problem Solving7: Module 5: Strategic Retail Planning and Management7.1: Why It Matters: Strategic Retail Planning and Management7.10: Key Variables in Planning7.11: Tactical Decisions7.12: Retail Audits7.13: Introduction to Strategic Planning Opportunities7.14: The Feedback Process7.15: Building a Competitive Advantage7.16: Retail Growth Opportunities7.17: Putting It Together: Strategic Retail Planning and Management7.18: Assignment: Customer Behavior and Strategic Planning7.2: Introduction to Strategic Planning in Retail7.3: Steps of Retail Strategy Planning7.4: Visions and Missions7.5: Decisions and Strategy7.6: Introduction to Creating a Strategic Plan7.7: Situation Analysis7.8: Short and Long-Run Objectives7.9: Target Market Techniques8: Module 6: Trade-Area Analysis and Site Selection8.1: Why It Matters: Trade-Area Analysis and Site Selection8.10: Introduction to Available Retail Locations8.11: Comparing Location Benefits8.12: Introduction to Site Selection Decisions8.13: Evaluating Site Characteristics8.14: Influence of Societal Views8.15: Huff Gravity Model8.16: Common Lease Types8.17: Putting It Together: Trade-Area Analysis and Site Selection8.18: Discussion: Trade-Area Analysis and Site Selection8.2: Introduction to Selecting a Store Location8.3: Environmental Analysis8.4: Data Analysis for Location Selection8.5: Location Effects on Planning8.6: Introduction to Retail Trading Area8.7: U.S. Census Bureau and Demographic Data8.8: GIS and Location Decisions8.9: Factors in Analyzing Trading Area9: Module 7: Information Systems in Retail and CRM Software9.1: Why It Matters: Information Systems in Retail and CRM Software9.10: Sales and Information Systems9.11: Supplier and Retailer Coordination9.12: Introduction to Shopping Data Collection9.13: CRM9.14: Customer Database9.15: Collecting Identifying Information9.16: Privacy Issues9.17: Introduction to Analyzing the Customer Database9.18: Identifying Best Customers9.19: Goals of Data Analysis9.2: Introduction to Centralized Data Hubs9.20: Frequent-Shopper and Rewards Programs9.21: Customer Retention Techniques9.22: Putting It Together: Information Systems in Retail and CRM Software9.23: Assignment: Information Systems in Retail and CRM Software9.3: Methods to Gather Information9.4: Retail Information Systems9.5: Data Warehousing and Data Mining9.6: UPC, RFID, and QR Codes9.7: Introduction to Supply Chain Management9.8: Supply Chains9.9: Flow of GoodsBack MatterIndex10: Module 8: Retail Human Resources10.1: Why It Matters: Retail Human Resources10.10: Introduction to Attracting the Best Employees10.11: Recruiting Talent10.12: Developing Star Employees10.13: Motivating Employees10.14: Diverse and Inclusive Workforce10.15: Introduction to Legal Issues in Human Resource Management10.16: Laws versus Ethics10.17: Equal Employment Opportunity Law10.18: Employee Health and Safety Laws10.19: Sexual Harassment Laws10.2: Introduction to Organizational Patterns of a Retail Business10.20: Web Retailing Laws10.21: Putting It Together: Retail Human Resources10.22: Discussion: Retail Human Resources10.3: Organizational Structure and Employee Tasks10.4: Retailer Structures10.5: Divisions of a Retail Business10.6: Introduction to Human Resource Management10.7: Performance Measures10.8: Steps of Human Resource Management10.9: Challenges in Human Resource Management11: Module 9: Financial Strategies in Retail11.1: Why It Matters: Financial Strategies in Retail11.10: Introduction to Balance Sheets11.11: Assets and Liabilities11.12: Asset Turnover Rate11.13: Return on Assets11.14: Key Ratios11.15: Introduction to Budgeting and Cash Flow11.16: Budget Preparation11.17: Zero-Based vs. Incremental Budgeting11.18: Ongoing Budgeting Process11.19: Seasonality and Cash Flow11.2: Introduction to Financial Plans11.20: Putting It Together: Financial Strategies in Retail11.21: Assignment: Financial Strategies in Retail11.3: Financial Goals11.4: Profit-and-Loss Statements11.5: Performance Objectives and Measurements11.6: Introduction to Income Statements11.7: Sales, Costs, and Expenses11.8: Gross Margin Percentage11.9: Net Profit Margin12: Module 10: Retail Operations: Managing the Store12.1: Why It Matters: Retail Operations and Managing the Store12.10: Introduction to Operating Functions12.11: Employee Scheduling12.12: Store Maintenance12.13: Reducing Inventory Shrinkage12.14: Putting It Together: Retail Operations and Managing the Store12.15: Discussion: Retail Operations: Managing the Store12.2: Introduction to Finding Personnel12.3: Screening Prospective Employees12.4: Interviewing Prospective Employees12.5: Training New Employees12.6: Introduction to Retaining Personnel12.7: Employees Evaluations and Feedback12.8: Rewards and Compensation Plans12.9: Strong Leader Qualities13: Module 11: Merchandise Management13.1: Why It Matters: Merchandise Management13.10: Merchandise Flow13.11: Merchandise Allocations13.12: Merchandising Decisions13.13: Introduction to Buying Merchandise13.14: Brand Selection13.15: Sourcing Decisions13.16: Negotiations13.17: Building Partner Relationships13.18: Ethical and Social Responsibilities13.19: Putting It Together: Merchandise Management13.2: Introduction to Merchandise Planning and Management13.20: Assignment: Merchandise Management13.3: Merchandise Management13.4: Retail Buying Organizations13.5: Merchandise Buying Systems13.6: Introduction to the Merchandise Planning Process13.7: Forecasting Sales Numbers13.8: Merchandise Assortment Options13.9: Inventory Levels14: Module 12: Retail Pricing and Sales Strategies14.1: Why It Matters: Retail Pricing and Sales Strategies14.10: Price Elasticity Calculations14.11: Introduction to Product Pricing Methods14.12: Cost-Oriented Pricing Equations14.13: Break-Even Point14.14: Competition-Oriented Pricing14.15: Demand-Oriented Pricing14.16: Introduction to Price Adjustment Techniques14.17: Markdown Optimization Software14.18: Reducing Product Markdowns14.19: Liquidating Markdown Merchandise14.2: Introduction to Pricing in Retail14.20: Introduction to Pricing Techniques14.21: Price Discrimination14.22: Loss Leader14.23: Price Lining14.24: History of Odd Pricing14.25: Putting It Together: Retail Pricing and Sales Strategies14.26: Assignment: Retail Pricing14.3: Defining Value14.4: Retail Pricing Strategies14.5: Pricing and the Retail Mix14.6: Introduction to Pricing Objectives14.7: External Factors and Retail Pricing14.8: Pricing Strategies14.9: Price Elasticity15: Module 13: Retail Image: Layout and Visual Merchandising15.1: Why It Matters: Retail Image: Layout and Visual Merchandising15.10: Introduction to Rewarding Shopping Experiences15.11: Store Exterior15.12: Presentation Techniques15.13: Store Interior Design15.14: Introduction to Atmosphere in Web Retailing15.15: Characteristics of Retailing Websites15.16: Online Store Design15.17: User Experience15.18: Pros and Cons of an Online Store15.19: Putting It Together: Retail Image: Layout and Visual Merchandising15.2: Introduction to Store Design15.20: Assignment: Retail Image15.3: Design and the Shopping Experience15.4: Design and Sales15.5: Design and Costs15.6: Introduction to Store Layout15.7: Customer Shopping Behaviors15.8: Store Layout Designs15.9: Product Layout16: Module 14: Integrated Marketing Communications and Promotions16.1: Why It Matters: Integrated Marketing Communications and Promotions16.10: Introduction to the Integrated Marketing Communications Mix16.11: Advertising in Retail16.12: Sales Promotions in Retail16.13: Direct Marketing in Retail16.14: Online Media and Retail16.15: Social Media and Retail16.16: Other Media Elements16.17: Putting It Together: Integrated Marketing Communications and Promotions16.18: Discussion: Integrated Marketing Communications and Promotions16.2: Introduction to Integrated Marketing Communications and Promotions16.3: Customer Communication16.4: Integrated Marketing Communications16.5: Media Elements16.6: Budget Calculations16.7: Introduction to Communication Programs16.8: Brand Equity16.9: Marketing Communication Program (SMART)17: Module 15: Customer Service Strategies17.1: Why It Matters: Customer Service Strategies17.2: Introduction to Customer Service Strategies17.3: Customer Service17.4: Customer Profiles17.5: Offered Services17.6: Personalized vs. Standardized Service17.7: Introduction to the Customer Evaluation Process17.8: Perception vs. Expectation17.9: Service Quality Perceptions17.10: Customer Expectations17.11: Introduction to the Gap Model of Service Quality17.12: Gap 1: Customer Expectation vs. Management Perception17.13: Gap 2: Management Perception vs. Quality Specifications17.14: Gap 3: Quality Specifications vs. Service Delivery17.15: Gap 4: Service Delivery vs. External Communications17.16: Gap 5: Actual Performance vs. Perceived Service Gap17.17: Putting It Together: Customer Service Strategies17.18: Discussion: Customer Service StrategiesBack MatterIndexGlossary
