16.5: Assignments

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Lumen Learning
Lumen Learning

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The assignments for Principles of Marketing build on one another and culminate in the submission of a finished marketing plan. If you import this course into your learning management system (Blackboard, Canvas, etc.), the assignments will automatically be loaded into the assignment tool. They can be used as is, modified, or removed. You can preview them below:

Assignments and Alignment

Submit Marketing Plan Template; Module 2: Marketing Function
Marketing Plan, Part I; Module 4: Marketing Strategy
Marketing Plan, Part 2; Module 9: Branding
Complete Marketing Plan; Module 13: Promotion: IMC
Marketing Plan Peer Review; Module 14: Marketing Globally
Marketing Plan Presentation; Module 15: Marketing Plan

Because the assignments are designed to cover multiple course modules, we recommend that you (1) review them for alignment with specific sequence in which you teach your course, (2) adapt them as necessary to ensure alignment, and (3) move each assignment to the module that corresponds with the week in which your students will complete them.

The following discussion assignments will also be preloaded (into the discussion-board tool) in your learning management system if you import the course. They can be used as is, modified, or removed. You can preview them below:

Discussion Assignments and Alignment

Module 1 Discussion: Self-Introduction; Module 1: What is Marketing?
Module 2 Discussion: Analyzing Marketing Efforts; Module 2: Marketing Function
Module 5 Discussion: Analyzing Social Responsibility; Module 5: Ethics and Social Responsibility
Module 7 Discussion: Customer Profile; Module 7: Consumer Behavior
Module 8 Discussion: Positioning and Differentiation; Module 8: Positioning
Module 10 Discussion: Product Strategy; Module 10: Product Marketing
Module 11 Discussion: Pricing Strategy; Module 11: Pricing Strategy
Module 12 Discussion: Distribution Strategy; Module 12: Place: Distribution Channels
Module 13 Discussion: Marketing Campaign Concept; Module 13: Promotion: IMC
Module 14 Discussion: Global Marketing; Module 14: Marketing Globally

Waymaker Principles of Marketing course learning outcomes cover a variety of topics related to marketing, culminating in creating a marketing plan. The recommended set of performance assessments in the Waymaker Marketing course includes a combination of submitted assignments and discussion forums, through which students develop content that contributes to the creation of their own marketing plans. Additional discussion assignments, beyond the ones automatically included in this course, are also available in a single Microsoft Word document. Download additional discussion assignments here.

Contributors and Attributions

Assignments. Provided by: Lumen Learning. License: CC BY: Attribution

Pencil Cup. Authored by: IconfactoryTeam. Provided by: Noun Project. Located at: https://thenounproject.com/term/pencil-cup/628840/. License: CC BY: Attribution