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Business LibreTexts

3: Understanding Your Audience

  • Page ID
    15087
    • 3.1: Self-Understanding is Fundamental to Communication
      Understanding your perspective can lend insight to your awareness, the ability to be conscious of events and stimuli. Awareness determines what you pay attention to, how you carry out your intentions, and what you remember of your activities and experiences each day. Awareness is a complicated and fascinating area of study. The way we take in information, give it order, and assign it meaning has long interested researchers from disciplines including sociology, anthropology, and psychology.
    • 3.2: Perception
      Perceptions are influenced by how we select, organize, and interpret words and ideas.
    • 3.3: Differences in Perception
      Learning to see issues and experiences from multiple perspective can be a challenging task, but the effort is worth it. Increased understanding about each other can positively impact our communication and improve the degree to which we can share and understand meaning across languages, cultures, and divergent perspectives. Our perceptions are influenced by our individual differences and preconceived notions.
    • 3.4: Getting to Know Your Audience
      To better understand your audience, learn about their demographic traits, such as age, gender, and employment status, as these help determine their interests, needs, and goals. In addition, become aware of your perceptions and theirs, and practice fairness in your communications.
    • 3.5: Listening and Reading for Understanding
      Communication involves the sharing and understanding of meaning. To fully share and understand, practice active listening and reading so that you are fully attentive, fully present in the moment of interaction. Pay attention to both the actual words and for other clues to meaning, such as tone of voice or writing style. Look for opportunities for clarification and feedback when the time comes for you to respond, not before.
    • 3.6: Additional Resources

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