BUS 215: Introduction to Business (Brown)
- Page ID
- 62735
This textbook provides students with insight and knowledge into developing their entrepreneurial opportunity and creating a business plan for it. Students will research entrepreneurial ideas and determine how to turn an idea into a successful startup enterprise given the current and anticipated demographic, technological, and social climates. Students will also be offered an organized, step-by-step approach to preparing a business plan. Once students are able to assess the feasibility of their own business ideas based on their personal strengths, skills, and financial goals, they will develop and produce a comprehensive business plan. Students will analyze the organization and management of a new business and map out how to execute a new business venture. The plan will enable the students to solve problems "on paper" before they become operational or money problems.
Students with little entrepreneurial experience or who have a business idea they would like to pursue will benefit from this textbook.
- Front Matter
- 1: Entrepreneurship Today
- 2: Creativity and Innovation
- 3: Problem Solving
- 4: Finding Opportunity
- 5: Building Networks
- 6: Consumer Behavior
- 7: Finance and Accounting for Entrepreneurs
- 8: Entrepreneurial Marketing
- 9: Business Model and Plan
- 10: Resource Planning
- 11: Business Structures
- 12: Pitching Your Business Idea
- 13: Launch for Growth
- 14: The Path Forward
- 15: Ethical and Social Responsibilities of Entrepreneurs
- 16: Entrepreneurial Journey
- Back Matter