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BUS 215: Introduction to Business (Brown)

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    This textbook provides students with insight and knowledge into developing their entrepreneurial opportunity and creating a business plan for it. Students will research entrepreneurial ideas and determine how to turn an idea into a successful startup enterprise given the current and anticipated demographic, technological, and social climates. Students will also be offered an organized, step-by-step approach to preparing a business plan. Once students are able to assess the feasibility of their own business ideas based on their personal strengths, skills, and financial goals, they will develop and produce a comprehensive business plan. Students will analyze the organization and management of a new business and map out how to execute a new business venture. The plan will enable the students to solve problems "on paper" before they become operational or money problems.

    Students with little entrepreneurial experience or who have a business idea they would like to pursue will benefit from this textbook.

    BUS 215: Introduction to Business (Brown) is shared under a not declared license and was authored, remixed, and/or curated by LibreTexts.