Case study questions
- When producing video content, what key points do you need to keep in mind?
- How did Nike use best practices when creating their video?
- How did online and offline channels work together to contribute to the success of this video?
- Why should commenting on videos be encouraged?
- What sort of personalisation would self-hosting of a video allow?
- How do you feel social media affects video marketing?
- What possible obstacles could a brand face when seeding a viral video?
tubularinsights.com – Regularly posts updates and developments in the world of online video.
youtube.googleblog.com – YouTube’s official blog. If there are announcements likely to affect a YouTube user, this is where you’ll find them first. mashable.com/category/online-video – Insightful and current articles on online video trends.
vimeo.com/channels/staffpicks – Curated Vimeo videos picked by staff members – some great creative inspiration.