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15.2: Key terms and concepts

  • Page ID
    24950
  • Table 15.2.1
    Term Definition
    Algorithm An algorithm is a mathematical, computational or statistical method pre-determined to take a number of variables into account and output a single, quantifiable result that is a function of all the variables. A good example of a commonly used algorithm is the one used by Google to determine which pages rank more highly on SERPs.
    Content audit An examination and evaluation of the existing content which a brand publishes.
    Editor A person who determines the ultimate content of copy, traditionally understood to be in the newspaper, magazine or publishing industry context.
    Information architecture The way data and content are organised, structured, and labelled to support usability.
    Persona In this context, a character created to define a group of users in order to speak to them as though they were a unique user. Usually a hypothetical character created to represent and personify a set of traits.
    Usability A measure of how easy a system is to use. Sites with excellent usability fare far better than those that are difficult to use.