| Term |
Definition |
| Algorithm |
An algorithm is a mathematical, computational or statistical method pre-determined to take a number of variables into account and output a single, quantifiable result that is a function of all the variables. A good example of a commonly used algorithm is the one used by Google to determine which pages rank more highly on SERPs. |
| Content audit |
An examination and evaluation of the existing content which a brand publishes. |
| Editor |
A person who determines the ultimate content of copy, traditionally understood to be in the newspaper, magazine or publishing industry context. |
| Information architecture |
The way data and content are organised, structured, and labelled to support usability. |
| Persona |
In this context, a character created to define a group of users in order to speak to them as though they were a unique user. Usually a hypothetical character created to represent and personify a set of traits. |
| Usability |
A measure of how easy a system is to use. Sites with excellent usability fare far better than those that are difficult to use. |
