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Business LibreTexts

13.8: Tools of the trade

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    42146
  • The most important tools you’ll need here are the analytics tool for each platform you work on:

    • Facebook Page Insights: www.facebook.com/business/learn/facebookpage-insights-basics
    • Facebook Ads Manager: https://www.facebook.com/business/ help/415745401805534
    • Facebook Power Editor: https://www.facebook.com/business/ help/162528860609436
    • Instagram Insights: www.facebook.com/business/help/1533933820244654. You can also find some free Instagram analytics tools here: socialbeesmedia.com/best-free-instagram-analytics-tools-2016
    • Twitter Analytics: analytics.twitter.com
    • LinkedIn’s Campaign Manager: www.linkedin.com/uas/login
    • Pinterest Analytics: analytics.pinterest.com
    • It can be difficult to measure on Snapchat, but a few tools exist, such as Snaplytics: snaplytics.io.

    Google Analytics can also be used, as discussed in section 13.7, Measuring Success. You can find a list of 5 Tools to Measure Social Media ROI here: www.socialmediaexaminer.com/5-tools-to-measure-social-media-roi.

    As mentioned, you may also want to consider a social media dashboard. Some popular options include:

    • Hootsuite: hootsuite.com
    • Sprout Social: lps.sproutsocial.com/social-media-dashboard
    • Fan Page Robot (a free tool): fanpagerobot.com
    • Datorama: direct.datorama.com/lp4.