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Business LibreTexts

13.8: Tools of the trade

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  • The most important tools you’ll need here are the analytics tool for each platform you work on:

    • Facebook Page Insights:
    • Facebook Ads Manager: help/415745401805534
    • Facebook Power Editor: help/162528860609436
    • Instagram Insights: You can also find some free Instagram analytics tools here:
    • Twitter Analytics:
    • LinkedIn’s Campaign Manager:
    • Pinterest Analytics:
    • It can be difficult to measure on Snapchat, but a few tools exist, such as Snaplytics:

    Google Analytics can also be used, as discussed in section 13.7, Measuring Success. You can find a list of 5 Tools to Measure Social Media ROI here:

    As mentioned, you may also want to consider a social media dashboard. Some popular options include:

    • Hootsuite:
    • Sprout Social:
    • Fan Page Robot (a free tool):
    • Datorama:
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