Case study questions
- Why did Pixie Faire have to consider digital products?
- What made Pixie Faire opt for a market site as opposed to a more traditional eCommerce site?
- What lesson can be learnt from Pixie Faire and choosing appropriate platforms?
- What are the steps involved in setting up an eCommerce platform?
- Why is analytics so important, and which metrics in particular would be of interest to online retailers?
- List some of the ways you can drive traffic to your eCommerce site.
- Explain how important eCommerce is in any digital marketing campaign.
Here are some blogs to read up more on eCommerce,
Internet Retailer https://www.internetretailer.com/
ECommerce Training Academy blog https://ecommercetrainingacademy.com/blog/
Get Elastic http://www.getelastic.com/
Shopify blog eCommerce Business Blueprint: How to build, launch and grow a profitable online store.