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14: Marketing Globally

16162

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Book: Principles of Marketing (Lumen)

14: Marketing Globally

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14.1: Why It Matters- Marketing Globally
14.2: Globalization Benefits and Challenges
14.3: Approaches to Global Competition
14.4: Factors Shaping the Global Marketing Environment
14.5: Putting It Together- Marketing Globally
14.6: Discussion- Global Marketing
14.7: Assignment- Marketing Plan Peer Review

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- 13.12: Assignment- Complete Marketing Plan
- 14.1: Why It Matters- Marketing Globally

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