1: What Is Marketing? Last updated Save as PDF Page ID16150 1.1: Why It Matters- What Is Marketing?1.2: Marketing Defined1.3: Marketing in Action1.4: The Marketing Concept1.5: Marketing and Customer Relationships1.6: How Organizations Use Marketing1.7: The Value of Marketing1.8: Putting It Together- What Is Marketing?1.9: Discussion- Self-Introduction
