4: Developing Mission, Vision, and Values
- Page ID
- 24371
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\(\newcommand{\avec}{\mathbf a}\) \(\newcommand{\bvec}{\mathbf b}\) \(\newcommand{\cvec}{\mathbf c}\) \(\newcommand{\dvec}{\mathbf d}\) \(\newcommand{\dtil}{\widetilde{\mathbf d}}\) \(\newcommand{\evec}{\mathbf e}\) \(\newcommand{\fvec}{\mathbf f}\) \(\newcommand{\nvec}{\mathbf n}\) \(\newcommand{\pvec}{\mathbf p}\) \(\newcommand{\qvec}{\mathbf q}\) \(\newcommand{\svec}{\mathbf s}\) \(\newcommand{\tvec}{\mathbf t}\) \(\newcommand{\uvec}{\mathbf u}\) \(\newcommand{\vvec}{\mathbf v}\) \(\newcommand{\wvec}{\mathbf w}\) \(\newcommand{\xvec}{\mathbf x}\) \(\newcommand{\yvec}{\mathbf y}\) \(\newcommand{\zvec}{\mathbf z}\) \(\newcommand{\rvec}{\mathbf r}\) \(\newcommand{\mvec}{\mathbf m}\) \(\newcommand{\zerovec}{\mathbf 0}\) \(\newcommand{\onevec}{\mathbf 1}\) \(\newcommand{\real}{\mathbb R}\) \(\newcommand{\twovec}[2]{\left[\begin{array}{r}#1 \\ #2 \end{array}\right]}\) \(\newcommand{\ctwovec}[2]{\left[\begin{array}{c}#1 \\ #2 \end{array}\right]}\) \(\newcommand{\threevec}[3]{\left[\begin{array}{r}#1 \\ #2 \\ #3 \end{array}\right]}\) \(\newcommand{\cthreevec}[3]{\left[\begin{array}{c}#1 \\ #2 \\ #3 \end{array}\right]}\) \(\newcommand{\fourvec}[4]{\left[\begin{array}{r}#1 \\ #2 \\ #3 \\ #4 \end{array}\right]}\) \(\newcommand{\cfourvec}[4]{\left[\begin{array}{c}#1 \\ #2 \\ #3 \\ #4 \end{array}\right]}\) \(\newcommand{\fivevec}[5]{\left[\begin{array}{r}#1 \\ #2 \\ #3 \\ #4 \\ #5 \\ \end{array}\right]}\) \(\newcommand{\cfivevec}[5]{\left[\begin{array}{c}#1 \\ #2 \\ #3 \\ #4 \\ #5 \\ \end{array}\right]}\) \(\newcommand{\mattwo}[4]{\left[\begin{array}{rr}#1 \amp #2 \\ #3 \amp #4 \\ \end{array}\right]}\) \(\newcommand{\laspan}[1]{\text{Span}\{#1\}}\) \(\newcommand{\bcal}{\cal B}\) \(\newcommand{\ccal}{\cal C}\) \(\newcommand{\scal}{\cal S}\) \(\newcommand{\wcal}{\cal W}\) \(\newcommand{\ecal}{\cal E}\) \(\newcommand{\coords}[2]{\left\{#1\right\}_{#2}}\) \(\newcommand{\gray}[1]{\color{gray}{#1}}\) \(\newcommand{\lgray}[1]{\color{lightgray}{#1}}\) \(\newcommand{\rank}{\operatorname{rank}}\) \(\newcommand{\row}{\text{Row}}\) \(\newcommand{\col}{\text{Col}}\) \(\renewcommand{\row}{\text{Row}}\) \(\newcommand{\nul}{\text{Nul}}\) \(\newcommand{\var}{\text{Var}}\) \(\newcommand{\corr}{\text{corr}}\) \(\newcommand{\len}[1]{\left|#1\right|}\) \(\newcommand{\bbar}{\overline{\bvec}}\) \(\newcommand{\bhat}{\widehat{\bvec}}\) \(\newcommand{\bperp}{\bvec^\perp}\) \(\newcommand{\xhat}{\widehat{\xvec}}\) \(\newcommand{\vhat}{\widehat{\vvec}}\) \(\newcommand{\uhat}{\widehat{\uvec}}\) \(\newcommand{\what}{\widehat{\wvec}}\) \(\newcommand{\Sighat}{\widehat{\Sigma}}\) \(\newcommand{\lt}{<}\) \(\newcommand{\gt}{>}\) \(\newcommand{\amp}{&}\) \(\definecolor{fillinmathshade}{gray}{0.9}\)- 4.1: Developing Mission, Vision, and Values
- This page highlights the significance of mission, vision, and values in organizational planning within the P-O-L-C framework. It underscores their role in strategy development and goal setting, while also addressing the interplay between creativity, passion, and vision.
- 4.2: Case in Point: Xerox Motivates Employees for Success
- This page discusses the turnaround of Xerox Corporation from potential bankruptcy in 2000 due to mismanagement to a revitalized company under the leadership of Anne Mulcahy, who became CEO in 2001 and prioritized employee motivation. Ursula Burns succeeded her in 2009 as the first African American woman CEO of an S&P company, focusing on teamwork and risk-taking to further enhance the company’s culture and performance.
- 4.3: The Roles of Mission, Vision, and Values
- This page emphasizes the significance of mission and vision statements in organizations, defining them as crucial for expressing purpose and values. A mission statement explains the organization's existence and approach, while a vision statement conveys future aspirations. Together, they guide strategy, set measurable goals, and improve performance, aligning strategies and fostering clarity among employees and stakeholders about the organization's direction.
- 4.4: Mission and Vision in the P-O-L-C Framework
- This page discusses the significance of mission and vision in the P-O-L-C framework, shaping organizing, leading, and controlling within organizations. It highlights how the alignment of resources, leadership influence, and a strong organizational culture foster effective change, illustrated by examples like Disney's acquisition of Pixar and Johnsonville Sausage's leadership approach.
- 4.5: Creativity and Passion
- This page highlights the vital role of creativity and passion in shaping effective organizational vision and mission statements. It discusses creativity as key to innovation, introducing tools like SCAMPER and the Nominal Group Technique (NGT) to foster idea generation and collaboration. Passion is emphasized as essential for driving vision and stakeholder engagement.
- 4.6: Stakeholders
- This page highlights the critical role of stakeholders in shaping an organization's mission and vision, detailing the process of stakeholder analysis. It emphasizes the need for managers to identify key stakeholders, assess their interests and influence, and engage them in strategic development.
- 4.7: Crafting Mission and Vision Statements
- This page discusses the development of effective mission and vision statements for organizations, emphasizing stakeholder involvement, clear communication, and alignment with values. It highlights the need for adaptability in mission statements to reflect company culture while addressing common skepticism stemming from inconsistencies.
- 4.8: Developing Your Personal Mission and Vision
- This page highlights the significance of crafting a personal mission and vision to steer life and career choices. It promotes a proactive mindset, advocating for long-term goal setting through a structured five-step process, which includes defining bold aspirations and core values.


