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Front Matter

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    • TitlePage
      PRINCIPLES OF STRATEGIC MANAGEMENT                                         Copyright (c) 2019 by Precha Thavikulwat
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    • Preface
      Strategic management is usually among the last courses of the business education curriculum. Taught from a top-management perspective, the course generally involves concepts, cases, and a business game. The balance among the work expected of students in studying concepts and engaging in cases and game vary greatly among institutions and their instructors. This narrative is written for the strategic management course that is lighter on content and heavier on engagement. The narrative covers princ