23.1: Introduction
Regardless of size and industry, a business’s Intellectual Property (IP) is often more valuable than its physical assets. In fact, Fortune 500 companies have 45-75% of their assets tied to IP. Companies invest tremendous resources in developing innovative new products and services. Intellectual property law prevents competitors from immediately profiting from another’s invention and provides incentives for continued innovation.
Counselor’s Corner Intellectual property is one of a business’s most important assets. But it can also be hard to define and, thus, hard to protect. A good IP attorney will understand the nuances of your invention and help you identify ways to get the most protection for your intellectual property. You may find that working with her contributes to your inventive process! ~ Jenny C., attorney