Developing New Products and Services
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The purpose of Leading With Cultural Intelligence by Mia Moua is to outline the important ideas of cultural intelligence and the steps that must be considered and then practiced to become a culturally intelligent leader. The most important aspect covered within this book is that cultural intelligence is both a strategy and a tool towards cultural competency and proficiency. This book outlines the importance of understanding culture and its impact on organizations, the strategic value of cultural intelligence, and the significance of integrating and practicing cultural intelligence in everyday business life. When all these aspects are properly integrated and applied in the leadership and management process, organizations are more innovative and adaptable to respond to cultural changes.
Front Matter
1: Concepts in the Context of Monopolistic Competition
2: Fundamentals of Product and Price Differentiation
3: Differentiation in Action
4: Dynamic Tension in Versioning and PD Curves
5: Examples of Product Differentiation and Versioning Curves
6: Facilitating Creativity and Innovation
7: Conceptualizing Products and Services Using FAD
8: Strategic Planning and Ten–Ten Planning
9: The Ten–Ten Planning Process - Crafting a Business Story
10: Lock-In and Revenue Growth
11: Valuing the Business
12: Developing a Business Plan
13: Project Management for New Products and Services
14: Re-priming the Business Using Real Options Concepts
15: Wrap-Up
Back Matter
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