5.19: Assignment- Visual Media
Everyday we encounter hundreds to thousands of visual images, but why do some images stick in our minds while others just get glossed over? Color, positioning, patterns, and repetition are all features that can can be engineered to convey a message within an image. Images play an important role in persuading an audience of a particular message, but a downside to this is that images can be interpreted in various ways based on people’s history and experiences.
Breaking down the design components of an image is also a helpful when you need to design or create an image or logo to convey a message for your own business needs.
Creating a Personal Brand
If you were represented as a logo, what would you look like? Your task is to design a logo using your initials or parts of your name. The logo must visually communicate something about you or represent you. Ask yourself: What do I want to communicate about me? What shapes, forms, fonts, etc. will help to visually communicate my ‘brand’? You can use any digital design tool or hand draw your logo.
You will turn in two things:
- A short summary (minimum 200 words) describing your process of completing this project and to analyze the choices you made in the final version. You will discuss why you chose a particular logo shape, use of colors, and the reasons for any revisions.
- Two copies of your logo: a color and a grayscale version.
Assignment Resources
- Watch What makes a truly great logo? (4:44 minutes)
- Read How to Create a Personal Logo That Makes Your Friends Jealous by Vladimir Gendelman and the accompanying infographic: How to Create a Personal Logo that Makes Your Friends Jealous .
- Lists of digital tools and tutorials
Grading Rubric
| Criteria | Not Evident | Developing | Exemplary | Points |
|---|---|---|---|---|
| Turn in short summary essay |
0 pts
Essay not provided |
5 pts
Essay does not meet minimum word requirements |
10 pts
Essay is at least 200 words and describes the design process of the logo |
10 pts |
| Submit color copy of logo |
0 pts
Color logo not provided |
5 pts
Logo does not communicate the ideas described in the essay |
10 pts
Logo communicates ideas described in the essay and is simple enough to be a logo |
10 pts |
| Submit grayscale copy of logo |
0 pts
Grayscale logo not provided |
2 pts
Logo does not communicate the ideas described in the essay |
5 pts
Logo communicates ideas described in the essay and is simple enough to be a logo |
5 pts |
| Total: | 25 pts |
Contributors and Attributions
- Assignment: Visual Media. Provided by : Lumen Learning. License : CC BY: Attribution
- Project Logo Design. Authored by : Rachael Sullivan. Provided by : Saint Joseph's University, Department of Communication and Digital Media. Located at : courses.rachaelsullivan.com/202fall17/assignments/project-1-logo-design/. License : CC BY-SA: Attribution-ShareAlike