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12.1: Cases for Each Chapter

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    23522
    • Anonymous
    • LibreTexts

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    This appendix lists suggested cases for each chapter of this book. All can be ordered through Harvard Business School Publishing.

    Chapter 1

    • Ghemawat, P., Rukstad, M. G., & Illes, J. L. (2009). Arcor: Global strategy and local turbulence (abridged).
    • Jones, G. G., & Lefort, A. (2009). McKinsey and the globalization of consultancy.
    • McKern, B., & Palma, M. V. (2006). Confectionary industry: Latin America and the global industry in 2006.

    Chapter 2

    • Alafaro, L. (2002). Brazil: Embracing globalization?
    • Bartlett, C. A. (2009). Global wine war 2009: New world versus old.
    • Ghemawat, P., & Matthews, J. L. (2004). Globalization of CEMEX.

    Chapter 3

    • Inkpen, A. C. (2000). Whirlpool corporation’s global strategy.
    • Ramaswamy, K. (2003). Louis Vuitton Moet Hennessy: In search of synergies in the global luxury industry.

    Chapter 4

    • Bartlett, C. A. (2003). BRL Hardy: Globalizing an Australian wine company.
    • Roberto, M. A. (2005). Robert Mondavi and the wine industry.
    • Tan, D., & Tan, J. (2004). Amway in China A): A new business model.

    Chapter 5

    • Azhar, W., & Drabkin, D. (2008). Pepsi Cola Pakistan: Franchising & product line management.
    • Getaway, P., & Khanna, T. (2009/1999). Tricon Restaurants International: Globalization re-examined.
    • Roberts, J., & Doornik, K. (2007). Nokia Corp: Innovation and efficiency in a high-growth global firm.

    Chapter 6

    • Bartlett, C. A. (2004). P&G Japan: The SK-II globalization project.
    • Khanna, T., Vargas, I., & Palepu, K. G. (2006). Haier: Taking a Chinese company global.
    • Ramaswamy, K. (2007). LG Electronics: Global strategy in emerging markets.

    Chapter 7

    • Quelch, J. A. (2008). BBC worldwide: Global strategy.
    • Quelch, J. A. (2006). Lenovo: Building a global brand.
    • Quelch, J. A., & Harrington, A. (2008/2004). Samsung Electronics Co: Global marketing operations.

    Chapter 8

    • Goldberg, R. A., & Clay, T. (1997). Royal Ahold NV: Shopkeeper to the global village.
    • Ichijo, K., & Radler, G. (2006). Toyota’s strategy and initiatives in Europe: The launch of the Aygo.
    • Ko, S., & Loo, G. (2009). Li & Fung: Growth for a supply-chain specialist.

    Chapter 9

    • Lee, H., Hoyt, D. W., & Singh, S. (2007). Rio Tinto Iron Ore: Challenges of globalization in the mining industry.
    • Marks, M., Holloway, C., Lee, H., Hoyt, D. W., & Silverman, A. (2009). Crocs: Revolutionizing an industry’s supply chain model for competitive advantage.
    • Nielsen, B., Pedersen, T., & Pyndt, J. (2008). ECCO A/S: Global value chain management.
    • Pisano, G. P., & Adams, A. (2009). VF Brands: Global supply chain strategy.

    Chapter 10

    • Mandviwalla, M., & Palmer, J. W. (2008). Globalization of Wyeth.
    • Paine, L. S., & Wruck, K. H. (2006). Sealed Air Corp: Globalization and corporate culture (abridged).

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