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4: A Worthwhile Idea

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    A Worthwhile Idea

    Not every idea is worth building—but many problems are worth solving.

    A worthwhile entrepreneurial idea begins with identifying a real problem, experienced by real people, that is meaningful enough to justify time, research, and resources. This chapter focuses on how entrepreneurs move from vague ideas to clear, researchable problems that can support a viable business and marketing plan.


    4: A Worthwhile Idea is shared under a not declared license and was authored, remixed, and/or curated by LibreTexts.

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