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5.15.3: Suggested Resources

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    15.1 Launching Your Venture

    R. Nanda, L. Kind, K. Laws, & J. Lum. "Case Study: Is a Start-up's Strength Becoming Its Weakness?" Harvard Business Review 93, no. 11 (2015): 145.

    Ablebit’s instructions for making a Gantt chart in Microsoft Excel:

    Smartsheet’s step-by-step instructions for making a Gantt chart in Microsoft Excel:

    Project Manager’s Ultimate Guide to Gantt Charts:

    The Startup Checklist by David Rose, founder of NY Angels and

    Shortcut: How Analogies Reveal Connections, Spark Innovation, and Sell Our Greatest Ideas by John Pollock discusses using analogies to think about unmet needs and innovative solutions.

    15.2 Making Difficult Business Decisions in Response to Challenges

    “How Fast Can Your Company Afford to Grow?” Harvard Business Review, 1998. Classic article serves as a good reference on cash flow and self-financed growth, covering key levers to help manage profitable growth without having to go “hat in hand” to investors again.

    The Undoing Project by Michael Lewis provides a good reference on biases through the story of psychologists Amos Tversky and Daniel Kahneman.

    “3 Steps to Determine Product-Market Fit”, Entrepreneur Magazine, August 2014. Good reference on product-market fit.

    What Customers Want, by Ullrich, discusses “Jobs to be Done” theory created by Clayton Christensen and practice by Strategyn.

    15.3 Seeking Help or Support

    Service Corps of Retired Executives (SCORE):

    Small Business Administration:

    Y Combinator:


    G. Klein. The Power of Intuition: How to Use Your Gut Feelings to Make Better Decisions at Work. (New York: Doubleday, 2004)

    15.4 Now What? Serving as a Mentor, Consultant, or Champion

    The Case Foundation:

    Startup Champions Network:

    15.5 Reflections: Documenting the Journey

    F. T. Evers. Journaling: A Path to Our Innermost Self. Interbeing, 2, no.2 (2008): 53–56.

    D. Ciampa. The More Senior Your Job Title, the More You Need to Keep a Journal. Harvard Business Review Digital Articles (2017): 2–4.

    Worklife TED-sponsored podcasts:

    NPR podcast “How I Built This” founder/CEO podcasts:

    5.15.3: Suggested Resources is shared under a not declared license and was authored, remixed, and/or curated by LibreTexts.

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