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5.4: How Do Strategies Emerge?

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    Learning Objectives

    1. Understand the difference between intended and realized strategy.
    2. Understand how strategy is made.
    3. Understand the need for a balance between strategic design and emergence.

    How do the strategies we see in organizations come into being? In this section, you will learn about intended and realized strategies. The section concludes with discussion of how strategies are made.

    Figure 5.10


    Strategy provides managers with an organizational compass and a road map for the future.

    Calsidyrose – Compass Study – CC BY 2.0.