19: Preface

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Preface

About This Book

Purpose of the book

This book is intended to serve as a no-cost, faculty customizable primary text for one-semester undergraduate introductory business courses. It covers the following topics in business: Teamwork; economics; ethics; entrepreneurship; business ownership, management, and leadership; organizational structures and operations management; human resources and motivating employees; managing in labor union contexts; marketing and pricing strategy; hospitality and tourism, accounting and finance, and personal finances.

What’s new

This version of the book, the Second Edition, improves upon the 2016 edition. Improvements include:

Correction of errata identified in the 2016 compilation and many minor improvements.
Renumbering of chapters and added front matter.
Addition of new content: the PESTEL model in Chapter 2, Qualtrax case study in Chapter 7, and substantive revision of Chapter 16 Hospitality and Tourism.
Addition of desktop and mobile friendly navigation features and interactive self-quizzing (Pressbooks version only).
Addition of links to related external videos.
Addition of accessibility features: Figures now include alternative text (AltText) which enables access by users of screen reader software.
Broader format availability: PDF, epub, mobi, html, xhtml, Pressbooks XML, and OpenDocument (ODF) which is editable with MSWord.
Addition of a feedback form for reporting errata: http://bit.ly/business-feedback
Addition of a faculty listserv and a sharing portal: https://groups.google.com/a/vt.edu/forum/#!forum/fundamentalsofbusiness-g and https://www.oercommons.org/groups/fundamentals-of-business-user-group/1379

Features of the book

Each chapter lists learning objectives at the beginning of the chapter and key takeaways at the end of the chapter. The Pressbooks https://doi.org/10.21061/fundamentals-of-business version of this book also includes interactive self-quizzing.