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16: Book- Introducing Marketing (Burnett)

  • Page ID
    60476
    • John Burnett
    • Global Text Project
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    Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools that practitioners use to market their products.


    16: Book- Introducing Marketing (Burnett) is shared under a CC BY license and was authored, remixed, and/or curated by John Burnett (Global Text Project) .

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