11: Communication
Learning Outcomes
After reading this chapter, you should be able to answer these questions:
- Understand and describe the communication process.
- Know the types of communications that occur in organizations.
- Understand how power, status, purpose, and interpersonal skills affect communications in organizations.
- Describe how corporate reputations are defined by how an organization communicates to all of its stakeholders.
- Know why talking, listening, reading, and writing are vital to managing effectively.