BMT 1010: Introduction to Business (Bailey, Robinson, Park, Bassette & Perry, 2021)
- Page ID
- 67965
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This text address the basic characteristics of the business enterprise, its organization and role in a free society.
Front Matter
1: Module One - Role of Business
2: Module Two - Roles of Stakeholders
3: Module Three - Functional Components of Business
4: Module Four - Global Business Environment Factors
5: Module Five - Global Business Environment Factors
6: Module Six- Forms of Business Ownership
7: Module Seven- Entrepreneurship
8: Module Eight - Human Resources Theory
9: Module Nine - Human Resources Management
10: Module Ten - The Functions of Marketing
11: Module Eleven - The Marketing Mix
12: Module Twelve - Importance of Technology for Businesses
13: Module Thirteen - Business Accounting
14: Module Fourteen - Stocks, Securities, Bonds, and the Risks
15: Bonus Section 1 - Business Ethics. Business Ethics and Corporate Social Responsibility
16: Bonus Section 2 - Financial Markets and System
Back Matter