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BMK-2710: Personal Selling - Building Relationships (Mosby)

  • Page ID
    76334
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    This course covers the basic principles of personal selling as found in the American business system. The student learns the terms, concepts, and frameworks used by practicing professional salespeople to create win-win partnerships between buyer and seller. The student learns the interpersonal skills used in developing relationship strategies.


    BMK-2710: Personal Selling - Building Relationships (Mosby) is shared under a not declared license and was authored, remixed, and/or curated by LibreTexts.