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4.9: Introduction to the Role of Strategy in Management

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  • What you’ll learn to do: explain the role of strategy in management

    Strategy defines how a firm will achieve long-term success. Why do customers consistently choose to buy one product or service over another? Strategy helps us understand why some companies succeed and others fail. Strategic management is the process of integrating all the functions and activities in an organization into a coherent whole.

    CC licensed content, Original
    • Role of Strategy in Management. Authored by: John/Lynn Bruton and Lumen Learning. License: CC BY: Attribution
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