29.9: Introduction to Promotion
- Page ID
- 45640
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What you’ll learn to do: explain how organizations use integrated marketing communication (IMC) to support their marketing strategies
The information in this section cover seven different marketing communication methods commonly used today. This section will help you become familiar with each method, common tools associated with each method, and the advantages and disadvantages of each one.
Contributors and Attributions
CC licensed content, Original
- Introduction to Promotion. Provided by: Lumen Learning. License: CC BY: Attribution