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28.13: Introduction to Marketing Mix Introduction

  • Page ID
    45621
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    What you’ll learn to do: explain the marketing mix

    The value proposition explains why a consumer should buy a product or use a service and how the product or service will add more value, or better solve a problem, than other similar offerings. Once you get the value proposition right, you still have to actually deliver value to your target customer. The marketing mix describes the tools that marketers use to create value for customers.

    Contributors and Attributions

    CC licensed content, Original
    • Introduction to Marketing Mix Introduction. Authored by: Linda Williams and Lumen Learning. License: CC BY: Attribution

    28.13: Introduction to Marketing Mix Introduction is shared under a not declared license and was authored, remixed, and/or curated by LibreTexts.

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