Book: International Business (Lumen)
- Page ID
- 65428
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- Front Matter
- 1: Module 9- Does the World Bank have an ATM? Understanding the International Monetary System
- 2: Module 10- Buying a “Big Mac” in London- Foreign Direct Investment
- 3: Module 11- I’m from the IMF and I’m Here to Help- Global Organizations for Global Business
- 4: Module 12- A Game Plan for “Going Global” …. Developing a Corporate Strategy
- 5: Module 13- How do you get from “Here” to “There” … Strategies for Entering Foreign Markets
- 6: Module 14- Getting a Widget to Timbuktu- The Logistics of Global Business
- 7: Module 15- Erecting a Billboard in Tiananmen Square- Global Marketing
- 8: Module 1- It’s a Small World
- 9: Module 2- Trade Theory, from Mercantilism to Free Trade
- 10: Module 3- Different Strokes …. Political and Economic Systems Around the Globe
- 11: Module 4- “That’s Not How We do it Back Home”… Cultural Systems Around the Globe
- 12: Module 5- Ignorance of the Law is No Excuse- Ethical and Legal Issues in Global Business
- 13: Module 6- Is “Free Trade” Really Free? The Political Challenges of Operating in a Global Market
- 14: Module 7- “Got NAFTA?” … Regional Economic Integration
- 15: Module 8- How Many Euros to the Dollar? Exploring Foreign Exchange Markets
- Back Matter