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Business LibreTexts

19.8: Measuring Success

  • Page ID
    43132
  • The number of views you get is an important factor in getting ranked or featured on YouTube and, by pushing your best content through the paid medium, you can get the ball rolling and significantly increase your chances of picking up organic traction (both within YouTube and Google’s universal SERPs).

    Number of views is far from the only important metric, however; you will also want to track:

    • Average view time
    • Conversion assists
    • Clickthrough rate on the CTA
    • Viewer engagement
    • Drop off points (where the viewer stops watching).

    All of these and more will help tell you whether your video is successful as well as where you can make changes to maintain viewer engagement.

    Here is a handy guide from Buffer on Video Metrics (BufferSocial, 2017b).

    clipboard_e1d665eae3d5b1de896c55d9320231788.png
    Figure \(\PageIndex{1}\): Video metrics across various popular platforms Adapted From Buffer social, 2017