Case study questions
- Why do you think Snapchat was the right platform for this campaign?
- What do you think was so attractive about this Lens?
- What could other brands learn from this campaign about advertising on Snapchat?
- What should be the primary consideration when choosing a platform on which to advertise?
- What are the most exciting targeting capabilities offered by social media advertising?
- What sets social media advertising apart from other forms of online advertising?
Take a look at this infographic on How to Navigate the Social Media Advertising Solar System: www.marketingprofs.com/chirp/2017/31385/how-to-navigate-the-social-media-advertising-solar-systeminfographic?adref=nlt020717
Read The 7 Hidden Factors of the Most Effective Social Media Ads: blog.bufferapp.com/social-media-ads-strategies
Here is 10 Facebook Marketing Tips for Advertising on Advertising on Social Media: www.bluefountainmedia.com/blog/10-facebook-marketing-tips-for-advertising-on-social-media
And check out Social Media Advertising: The Complete Guide from Hootsuite: blog.hootsuite.com/social-media-advertising
Hootsuite’s blog is always a good source of tips: blog.hootsuite.com
So is Sprout Social’s blog: sproutsocial.com/insights
And Social Media Examiner has a lot of useful resources: www.socialmediaexaminer.com