Case study questions
- Why was this campaign trying to reduce the number of impressions?
- Which aspects of best practice worked together here to achieve the desired effect?
- Why would competitors commit click fraud?
- When should you use certain search types for AdWords, and why would this matter? How does it affect the number of conversions?
- Why should one use relevant landing pages when running a search advertising campaign, and how does this affect the number of conversions?
www.ppchero.com – This website contains practical step-by-step guides to improving your search campaigns and provides regular posts on all things search marketing.
www.searchengineland.com – This blog covers not only search advertising, but the entire spectrum of search engine marketing, providing useful insights for all your search activities.
support.google.com/adwords/?hl=en – This is where you can find information related to Google AdWords and other search advertising concepts.