In this chapter, you will learn:
- Key concepts in conducting market research.
- Several methods for conducting online research, including surveys, online focus groups and data sentiment analysis.
- Possible problems and pitfalls to look out for when researching online.
- 4.1: Introduction
- 4.2: Key terms and concepts
- 4.3: The importance of market research
- 4.4: Key concepts in market research
- 4.5: Online research methodologies
- 4.6: Justifying the cost of research
- 4.10 The bigger picture
- 4.11: References
- 4.7: Tools of the trade
- 4.8: Adantages and challenges
- 4.9: Case study - Sentiment data mining predicts political outcomes
- 4.E: Market Research(Exercises)
- 4.S: Market Research(Summary)