15: Managing Information and Technology
- Page ID
- 3969
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\(\newcommand{\avec}{\mathbf a}\) \(\newcommand{\bvec}{\mathbf b}\) \(\newcommand{\cvec}{\mathbf c}\) \(\newcommand{\dvec}{\mathbf d}\) \(\newcommand{\dtil}{\widetilde{\mathbf d}}\) \(\newcommand{\evec}{\mathbf e}\) \(\newcommand{\fvec}{\mathbf f}\) \(\newcommand{\nvec}{\mathbf n}\) \(\newcommand{\pvec}{\mathbf p}\) \(\newcommand{\qvec}{\mathbf q}\) \(\newcommand{\svec}{\mathbf s}\) \(\newcommand{\tvec}{\mathbf t}\) \(\newcommand{\uvec}{\mathbf u}\) \(\newcommand{\vvec}{\mathbf v}\) \(\newcommand{\wvec}{\mathbf w}\) \(\newcommand{\xvec}{\mathbf x}\) \(\newcommand{\yvec}{\mathbf y}\) \(\newcommand{\zvec}{\mathbf z}\) \(\newcommand{\rvec}{\mathbf r}\) \(\newcommand{\mvec}{\mathbf m}\) \(\newcommand{\zerovec}{\mathbf 0}\) \(\newcommand{\onevec}{\mathbf 1}\) \(\newcommand{\real}{\mathbb R}\) \(\newcommand{\twovec}[2]{\left[\begin{array}{r}#1 \\ #2 \end{array}\right]}\) \(\newcommand{\ctwovec}[2]{\left[\begin{array}{c}#1 \\ #2 \end{array}\right]}\) \(\newcommand{\threevec}[3]{\left[\begin{array}{r}#1 \\ #2 \\ #3 \end{array}\right]}\) \(\newcommand{\cthreevec}[3]{\left[\begin{array}{c}#1 \\ #2 \\ #3 \end{array}\right]}\) \(\newcommand{\fourvec}[4]{\left[\begin{array}{r}#1 \\ #2 \\ #3 \\ #4 \end{array}\right]}\) \(\newcommand{\cfourvec}[4]{\left[\begin{array}{c}#1 \\ #2 \\ #3 \\ #4 \end{array}\right]}\) \(\newcommand{\fivevec}[5]{\left[\begin{array}{r}#1 \\ #2 \\ #3 \\ #4 \\ #5 \\ \end{array}\right]}\) \(\newcommand{\cfivevec}[5]{\left[\begin{array}{c}#1 \\ #2 \\ #3 \\ #4 \\ #5 \\ \end{array}\right]}\) \(\newcommand{\mattwo}[4]{\left[\begin{array}{rr}#1 \amp #2 \\ #3 \amp #4 \\ \end{array}\right]}\) \(\newcommand{\laspan}[1]{\text{Span}\{#1\}}\) \(\newcommand{\bcal}{\cal B}\) \(\newcommand{\ccal}{\cal C}\) \(\newcommand{\scal}{\cal S}\) \(\newcommand{\wcal}{\cal W}\) \(\newcommand{\ecal}{\cal E}\) \(\newcommand{\coords}[2]{\left\{#1\right\}_{#2}}\) \(\newcommand{\gray}[1]{\color{gray}{#1}}\) \(\newcommand{\lgray}[1]{\color{lightgray}{#1}}\) \(\newcommand{\rank}{\operatorname{rank}}\) \(\newcommand{\row}{\text{Row}}\) \(\newcommand{\col}{\text{Col}}\) \(\renewcommand{\row}{\text{Row}}\) \(\newcommand{\nul}{\text{Nul}}\) \(\newcommand{\var}{\text{Var}}\) \(\newcommand{\corr}{\text{corr}}\) \(\newcommand{\len}[1]{\left|#1\right|}\) \(\newcommand{\bbar}{\overline{\bvec}}\) \(\newcommand{\bhat}{\widehat{\bvec}}\) \(\newcommand{\bperp}{\bvec^\perp}\) \(\newcommand{\xhat}{\widehat{\xvec}}\) \(\newcommand{\vhat}{\widehat{\vvec}}\) \(\newcommand{\uhat}{\widehat{\uvec}}\) \(\newcommand{\what}{\widehat{\wvec}}\) \(\newcommand{\Sighat}{\widehat{\Sigma}}\) \(\newcommand{\lt}{<}\) \(\newcommand{\gt}{>}\) \(\newcommand{\amp}{&}\) \(\definecolor{fillinmathshade}{gray}{0.9}\)- 15.1: Data versus Information
- This page emphasizes the distinction between data and information while introducing information systems (IS) that transform data into valuable insights for decision-making. Caesars Palace's struggle to leverage customer data reflects the need for tailored information across managerial levels.
- 15.2: Managing Data
- This page discusses how organizations, particularly Caesars, manage extensive customer data through generation, storage, and analysis. It explains the use of databases and data warehouses for organizing and consolidating information, and highlights data mining techniques for identifying customer patterns to drive targeted marketing. Caesars emphasizes retaining first-time customers with tailored incentives. Additionally, it raises ethical concerns regarding the promotion of gambling.
- 15.3: Types of Information Systems
- This page discusses the design of information systems (IS) to cater to the needs of various organizational levels, from operational units to upper management. It highlights tailored systems, such as the Player Contact System by Caesars and customer-relationship management systems for marketing oversight.
- 15.4: Computer Networks and Cloud Computing
- This page discusses the importance of networking (LANs and WANs) for efficient information sharing in growing organizations. It highlights cloud computing benefits, such as cost savings and scalability, but also addresses risks like security concerns and service reliability, especially after a significant outage impacted multiple companies. The trend towards cloud adoption is evident, as seen in Caesars' decision to choose Salesforce.com's services.
- 15.5: Data Communications Networks
- This page explains four networking technologies: the Internet, World Wide Web, intranets, and extranets, emphasizing their roles in data communication. It differentiates between the Internet, a network of interconnected computers, and the Web, which uses HTTP for sharing information. The Internet supports various communication forms, while the Web offers user-friendly navigation via browsers.
- 15.6: Security Issues in Electronic Communication
- This page discusses the opportunities and challenges of e-commerce, emphasizing the critical issue of cybersecurity. Companies are urged to allocate over 5% of their IT budgets to combat cybercrimes, which can result in median losses of $3.8 million each year. Various cyber threats, including viruses and fraud, pose significant risks, and building consumer trust in online transaction safety is essential for e-commerce success.
- 15.7: Careers in Information Management
- This page highlights the expanding career opportunities in information systems (IS) due to rising IT integration in organizations. Key roles include chief information officer and chief technology officer, focusing on IT planning. Most entry-level positions require a degree in information systems, often paired with related minors. Graduates can pursue management or technical careers, with firms like Kraft Foods valuing skills in both areas. A strong grasp of IT is crucial for future job security.
- 15.8: Cases and Problems
- This page covers online learning and technology, focusing on virus protection, IT and IS careers, and music file sharing ethics. It underscores the significance of understanding technology's implications, online business opportunities like dating services, and the challenges of global digital platforms. Collaboration, security, and adapting business models for e-commerce are also emphasized.