Table of Contents Last updated Save as PDF Page ID10127 The goal of this textbook is simple: introduce students to business in an exciting way.1: The Foundations of Business1.1: Introduction1.2: Getting Down to Business1.3: What Is Economics?1.4: Perfect Competition and Supply and Demand1.5: Monopolistic Competition, Oligopoly, and Monopoly1.6: Measuring the Health of the Economy1.7: Government’s Role in Managing the Economy1.8: Cases and Problems2: Business Ethics and Social Responsibility2.1: Misgoverning Corporations- An Overview2.2: The Individual Approach to Ethics2.3: Identifying Ethical Issues2.4: The Organizational Approach to Ethics2.5: Corporate Social Responsibility2.6: Environmentalism2.7: Stages of Corporate Responsibility2.8: Cases and Problems3: Business in a Global Environment3.1: The Globalization of Business3.2: Opportunities in International Business3.3: The Global Business Environment3.4: Trade Controls3.5: Reducing International Trade Barriers3.6: Preparing for a Career in International Business3.7: Cases and Problems4: Selecting a Form of Business Ownership4.1: Factors to Consider4.2: Sole Proprietorship4.3: Partnership4.4: Corporation4.5: Other Types of Business Ownership4.6: Mergers and Acquisitions4.7: Cases and Problems5: The Challenges of Starting a Business5.1: What Is an Entrepreneur?5.2: The Importance of Small Business to the U.S. Economy5.3: What Industries Are Small Businesses In?5.4: Advantages and Disadvantages of Business Ownership5.5: Starting a Business5.6: The Business Plan5.7: How to Succeed in Managing a Business5.8: Cases and Problems6: Managing for Business Success6.1: What Do Managers Do?6.2: Planning6.3: Organizing6.4: Directing6.5: Controlling6.6: Managerial Skills6.7: Cases and Problems7: Recruiting, Motivating, and Keeping Quality Employees7.1: Human Resource Management7.2: Developing Employees7.3: Motivating Employees7.4: What Makes a Great Place to Work?7.5: Performance Appraisal7.6: Labor Unions7.7: Cases and Problems8: Teamwork and Communications8.1: The Team and the Organization8.2: Why Teamwork Works8.3: The Team and Its Members8.4: The Business of Communication8.5: Communication Channels8.6: Forms of Communication8.7: Cases and Problems9: Marketing- Providing Value to Customers9.1: 0 Cases and Problems9.2: What Is Marketing?9.3: The Marketing Mix9.4: Pricing a Product9.5: Placing a Product9.6: Promoting a Product9.7: Interacting with Your Customers9.8: The Product Life Cycle9.9: The Marketing Environment9.10: Careers in Marketing10: Product Design and Development10.1: What Is a Product?10.2: Where Do Product Ideas Come From?10.3: Identifying Business Opportunities10.4: Understand Your Industry10.5: Forecasting Demand10.6: Breakeven Analysis10.7: Product Development10.8: Protecting Your Idea10.9: Cases and Problems11: Operations Management in Manufacturing and Service Industries11.1: Operations Management in Manufacturing11.2: Facility Layouts11.3: Managing the Production Process in a Manufacturing Company11.4: Graphical Tools- PERT and Gantt Charts11.5: The Technology of Goods Production11.6: Operations Management for Service Providers11.7: Producing for Quality11.8: Cases and Problems12: The Role of Accounting in Business12.1: The Role of Accounting12.2: Understanding Financial Statements12.3: Accrual Accounting12.4: Financial Statement Analysis12.5: The Profession- Ethics and Opportunities12.6: Cases and Problems13: Managing Financial Resources13.1: The Functions of Money13.2: Financial Institutions13.3: The Federal Reserve System13.4: The Role of the Financial Manager13.5: Understanding Securities Markets13.6: Financing the Going Concern13.7: Careers in Finance13.8: Cases and Problems14: Personal Finances14.1: Financial Planning14.2: Time Is Money14.3: The Financial Planning Process14.4: A House Is Not a Piggy Bank- A Few Lessons from the Subprime Crisis14.5: Cases and Problems15: Managing Information and Technology15.1: Data versus Information15.2: Managing Data15.3: Types of Information Systems15.4: Computer Networks and Cloud Computing15.5: Data Communications Networks15.6: Security Issues in Electronic Communication15.7: Careers in Information Management15.8: Cases and Problems16: The Legal and Regulatory Environment of Business16.1: Law and the Legal System16.2: Criminal versus Civil Law16.3: Negligence Torts16.4: Product Liability16.5: Some Principles of Public Law16.6: Cases and ProblemsBack MatterIndexGlossary
