2.1: Prelude to Tactics

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THERE’S NO SINGLE WAY TO begin building your company. One day, it just starts.

It might have been a conversation over beers, an article you read that sparked an idea, or a lingering notion in the back of your mind that finally manifests itself as a napkin sketch on an airplane.

Whatever that starting point is, at some point, you just start.

The tactics I’ve compiled and am sharing here are the culmination of a decade of starting things. I didn’t form my first company until after college, but I’ve been starting things up since high school. After dozens of conversations with friends trying to “get into startups,” and dozens more with successful entrepreneurs to research this book, I have compiled a very tactical how-to guide for the modern entrepreneur.

The underpinning thesis is that if you’re serious about succeeding and changing your life, then you can and should have at least two irons in the fire. You can and should have two ways to make a living and do what you love.

These tactics show you how to do it with an online subscription-based software business.