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18: Intercultural and International Business Communication

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    • Anonymous
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    • 18.1: Intercultural Communication
      Intercultural communication is an aspect of all communicative interactions, and attention to your perspective is key to your effectiveness. Ethnocentrism is a major obstacle to intercultural communication.
    • 18.2: How to Understand Intercultural Communication
      Ethnocentric tendencies, stereotyping, and assumptions of similarity can make it difficult to learn about cultural differences.
    • 18.3: Common Cultural Characteristics
      What aspects of culture do we have in common and how do they relate to business communication? Researchers who have studied cultures around the world have identified certain characteristics that define a culture. These characteristics are expressed in different ways, but they tend to be present in nearly all cultures. Let’s examine them.  All cultures have characteristics such as initiations, traditions, history, values and principles, purpose, symbols, and boundaries.
    • 18.4: Divergent Cultural Characteristics
      Cultures reflect this inequality, this diversity, and the divergent range of values, symbols, and meanings across communities. Cultures have distinct orientations when it comes to rules, uncertainty, time and time horizon, masculinity, directness, materialism, and power distance.
    • 18.5: International Communication and the Global Marketplace
      People create systems that reflect cultural values. These systems reduce uncertainty for the culture, creating and perpetuating the rules and customs, but may prove a significant challenge to the entrepreneur entering a new market. Political, legal, economic, and ethical systems vary from culture to culture, and may or may not reflect formal boundaries.
    • 18.6: Styles of Management
      People and their relationships to dominant and subordinate roles are a reflection of culture and cultural viewpoint. They are communicated through experience and create expectations for how and when managers interact with employees. The three most commonly discussed management theories are often called X, Y, and Z. In this section we’ll briefly discuss them and their relationship to intercultural communication.
    • 18.7: The International Assignment
      Preparation is key to a successful international assignment. Living and working abroad takes time, effort, and patience.
    • 18.8: Additional Resources


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