The purpose of business writing is to communicate facts and ideas. In order to accomplish that purpose, each document has key components that need to be present in order for your reading audience to understand the message. These elements may seem simple to the point that you may question how any writer could neglect them. But if you take note of how often miscommunication and misunderstanding happen, particularly in written communications, you will realize that it happens all the time. Omission or neglect may be intentional, but it is often unintentional; the writer assumes (wrongly) that the reader will easily understand a concept, idea, or the meaning of the message.
- 11.1: Organization
- From background to language, culture to education, there are many variables that come into play and make effective communication a challenge. Organization is the key to clear writing. Organize your document using key elements, an organizing principle, and an outline. Organize your paragraphs and sentences so that your audience can understand them, and use transitions to move from one point to the next.
- 11.2: Writing Style
- An appropriate business writing style can be formal or informal, depending on the context, but it should always reflect favorably on the writer and the organization.
- 11.3: Making an Argument
- The art of argument in writing involves presenting supportive, relevant, effective evidence for each point and doing it in a respectful and ethical manner.
- 11.4: Paraphrase and Summary versus Plagiarism
- There is nothing wrong with quoting, paraphrasing, and summarizing with credit to your original source, but presenting someone else’s work as if it were your own is plagiarism.