The debate about how best to balance the benefits of information technology with the costs to personal privacy has led to a new field of study called technoethics. As technology and data collection me...The debate about how best to balance the benefits of information technology with the costs to personal privacy has led to a new field of study called technoethics. As technology and data collection methods become ever more sophisticated and complex, the burden is on all of us—consumers and businesses alike—to devise effective ways of managing and controlling them.