Whether a retailer is putting the rules of visual merchandising to work in a brick-and-mortar store, or on an online retail platform, he’s working to maximize sales. The way they walk through the stor...Whether a retailer is putting the rules of visual merchandising to work in a brick-and-mortar store, or on an online retail platform, he’s working to maximize sales. The way they walk through the store, what they like and don’t like when they enter one, and how they want to handle the merchandise are all well studied and understood. Visual merchandising is the retailer’s tool to influence the customer and make more sales. Putting It Together: Retail Image: Layout and Visual Merchandising.
