If she’s online and lands on a website, she’s looking for a list of functions and qualities that are not unlike those we’ve already talked about . . . they’re built into the ecommerce platform to help...If she’s online and lands on a website, she’s looking for a list of functions and qualities that are not unlike those we’ve already talked about . . . they’re built into the ecommerce platform to help the shoppers understand the type of product they’re going to get at this site, find what she’s looking for (and a whole lot more), and see examples of how she can use the products you offer.